A multi-format brand awareness campaign across print, digital, and television. Project management of a two-day shoot, suppliers, and the creative talent that brought the work to life.
This was one of many campaigns I managed for Cassar Camilleri Ltd, with the project requiring the creation of content for print, digital, and multiple television commercials.
As project manager, I selected and partnered with industry talent to bring the visuals to life, and we built videos that carried real impact. The team included Peter Mark Mercieca for photography and R94 Films for the videos. My responsibilities extended to orchestrating a smooth two-day shoot, and coordinating with models, actors, makeup artists, costume designers, and venues.
The campaign generated substantial leads, with positive outcomes across the board, and underlined what the collaborative approach can deliver when it is held together carefully.
The television commercials are hosted on YouTube. Links are below.